{"id":4226,"date":"2023-09-03T14:39:18","date_gmt":"2023-09-03T13:39:18","guid":{"rendered":"https:\/\/labintersection.com\/?p=4226"},"modified":"2023-10-02T10:58:49","modified_gmt":"2023-10-02T09:58:49","slug":"comment-faire-de-la-rse-un-veritable-investissement-strategique","status":"publish","type":"post","link":"https:\/\/labintersection.com\/index.php\/2023\/09\/03\/comment-faire-de-la-rse-un-veritable-investissement-strategique\/","title":{"rendered":"Comment faire de la RSE un v\u00e9ritable investissement strat\u00e9gique\u00a0?"},"content":{"rendered":"<style>.kb-row-layout-id4226_2582de-60 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4226_2582de-60 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4226_2582de-60 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:24px;padding-bottom:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id4226_2582de-60 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id4226_2582de-60 a{color:var(--global-palette2, #2B6CB0);}@media all and (max-width: 1024px){.kb-row-layout-id4226_2582de-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id4226_2582de-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4226_2582de-60 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column4226_494334-d8 > .kt-inside-inner-col,.kadence-column4226_494334-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4226_494334-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4226_494334-d8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column4226_494334-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4226_494334-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4226_494334-d8{position:relative;}@media all and (max-width: 1024px){.kadence-column4226_494334-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4226_494334-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4226_494334-d8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4226_312127-76, .wp-block-kadence-advancedheading.kt-adv-heading4226_312127-76[data-kb-block=\"kb-adv-heading4226_312127-76\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_312127-76 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_312127-76[data-kb-block=\"kb-adv-heading4226_312127-76\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_312127-76 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_312127-76[data-kb-block=\"kb-adv-heading4226_312127-76\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_312127-76 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_312127-76\">L\u2019urgence sociale et climatique n\u00e9cessite une mobilisation de tous les acteurs, et en particulier des entreprises. L\u2019engagement de ces derni\u00e8res en faveur du climat, de l\u2019insertion, de la r\u00e9duction des in\u00e9galit\u00e9s, n\u2019est pas seulement une pr\u00e9occupation pour les jeunes g\u00e9n\u00e9rations. Salari\u00e9s, consommateurs, investisseurs, citoyens\u2026 les attentes sont fortes dans toutes les sph\u00e8res de la soci\u00e9t\u00e9.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_52c5fc-79, .wp-block-kadence-advancedheading.kt-adv-heading4226_52c5fc-79[data-kb-block=\"kb-adv-heading4226_52c5fc-79\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_52c5fc-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_52c5fc-79[data-kb-block=\"kb-adv-heading4226_52c5fc-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_52c5fc-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_52c5fc-79[data-kb-block=\"kb-adv-heading4226_52c5fc-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_52c5fc-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_52c5fc-79\">Malgr\u00e9 une prise de conscience croissante des d\u00e9fis \u00e0 relever, dans les faits, l\u2019engagement des acteurs priv\u00e9s reste insuffisant. Les travaux de recherche les plus r\u00e9cents font pourtant consensus : il existe un lien de corr\u00e9lation tr\u00e8s clair entre engagement et performance \u00e9conomique.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_df5dbd-6c, .wp-block-kadence-advancedheading.kt-adv-heading4226_df5dbd-6c[data-kb-block=\"kb-adv-heading4226_df5dbd-6c\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_df5dbd-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_df5dbd-6c[data-kb-block=\"kb-adv-heading4226_df5dbd-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_df5dbd-6c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_df5dbd-6c[data-kb-block=\"kb-adv-heading4226_df5dbd-6c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_df5dbd-6c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_df5dbd-6c\">Comment expliquer ce paradoxe&nbsp;? Et quelles sont les conditions \u00e0 r\u00e9unir pour concilier engagement et performance \u00e9conomique&nbsp;? Intersection Le Lab vous propose d\u2019approfondir ces questions et de dessiner quelques pistes d\u2019action \u00e0 travers trois exemples inspirants d\u2019entreprises qui ont su allier engagement et performance.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_05da4b-b1, .wp-block-kadence-advancedheading.kt-adv-heading4226_05da4b-b1[data-kb-block=\"kb-adv-heading4226_05da4b-b1\"]{padding-top:10px;padding-bottom:10px;font-size:24px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_05da4b-b1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_05da4b-b1[data-kb-block=\"kb-adv-heading4226_05da4b-b1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_05da4b-b1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_05da4b-b1[data-kb-block=\"kb-adv-heading4226_05da4b-b1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_05da4b-b1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_05da4b-b1\"><strong>Encore trop peu d\u2019acteurs engag\u00e9s<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_824aca-b5, .wp-block-kadence-advancedheading.kt-adv-heading4226_824aca-b5[data-kb-block=\"kb-adv-heading4226_824aca-b5\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_824aca-b5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_824aca-b5[data-kb-block=\"kb-adv-heading4226_824aca-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_824aca-b5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_824aca-b5[data-kb-block=\"kb-adv-heading4226_824aca-b5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_824aca-b5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_824aca-b5\">Si les pratiques de responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) se diffusent progressivement en France, elles restent encore l\u2019apanage des grands groupes et des entreprises de taille interm\u00e9diaire (ETI). Les entreprises de plus de 500 salari\u00e9s et qui r\u00e9alisent un chiffre d\u2019affaires sup\u00e9rieur \u00e0 40 millions d\u2019euros sont soumises depuis 2014 \u00e0 une obligation de transparence sur leurs performances extra-financi\u00e8res. Elles ont donc \u00e9t\u00e9 incit\u00e9s \u00e0 mettre en place des actions en faveur d\u2019un d\u00e9veloppement plus durable et \u00e0 les valoriser. En revanche, pour les PME qui constituent l\u2019essentiel du tissu \u00e9conomique en France, la mise en \u0153uvre d\u2019une politique de RSE s\u2019av\u00e8re plus complexe.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_eaf4ef-6b, .wp-block-kadence-advancedheading.kt-adv-heading4226_eaf4ef-6b[data-kb-block=\"kb-adv-heading4226_eaf4ef-6b\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_eaf4ef-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_eaf4ef-6b[data-kb-block=\"kb-adv-heading4226_eaf4ef-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_eaf4ef-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_eaf4ef-6b[data-kb-block=\"kb-adv-heading4226_eaf4ef-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_eaf4ef-6b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_eaf4ef-6b\">Selon le <a href=\"https:\/\/www.vendredi.cc\/barometre-rse-2022\">barom\u00e8tre de la RSE 2022 r\u00e9alis\u00e9 par Vendredi<\/a>, quelle que soit la taille de l\u2019entreprise, la mise en \u0153uvre op\u00e9rationnelle de strat\u00e9gies RSE est ralentie principalement par un manque de ressources humaines, d\u2019expertise et de temps. Une entreprise sur trois n\u2019a pas de budget ni d\u2019\u00e9quipe allou\u00e9s \u00e0 la RSE et l\u2019implication des salari\u00e9s dans les actions de RSE reste faible, alors m\u00eame que leur engagement peut avoir un impact significatif sur les performances de l\u2019entreprise. Peu de dispositifs sont d\u2019ailleurs mis en place pour favoriser la participation des collaborateurs&nbsp;: seules 23% des entreprises proposent par exemple des cr\u00e9dits de jours solidaires \u00e0 leurs salari\u00e9s pour faciliter leur engagement sur leur temps de travail.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_8becc0-09, .wp-block-kadence-advancedheading.kt-adv-heading4226_8becc0-09[data-kb-block=\"kb-adv-heading4226_8becc0-09\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_8becc0-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_8becc0-09[data-kb-block=\"kb-adv-heading4226_8becc0-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_8becc0-09 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_8becc0-09[data-kb-block=\"kb-adv-heading4226_8becc0-09\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_8becc0-09 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_8becc0-09\">Autre \u00e9cueil, la RSE est trop souvent envisag\u00e9e sous les seuls prismes de la communication ou de la valorisation de la marque employeur. Elle se limite \u00e0 des actions ponctuelles, parfois d\u00e9connect\u00e9es de l\u2019activit\u00e9 et des objectifs de l\u2019entreprise, alors que la RSE devrait \u00eatre consid\u00e9r\u00e9e comme un v\u00e9ritable investissement strat\u00e9gique, une opportunit\u00e9 pour r\u00e9inventer les process et les modes de travail, pour explorer et investir de nouveaux march\u00e9s, pour r\u00e9pondre aux attentes et aux d\u00e9fis du monde de demain.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_6b87a0-9a, .wp-block-kadence-advancedheading.kt-adv-heading4226_6b87a0-9a[data-kb-block=\"kb-adv-heading4226_6b87a0-9a\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_6b87a0-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_6b87a0-9a[data-kb-block=\"kb-adv-heading4226_6b87a0-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_6b87a0-9a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_6b87a0-9a[data-kb-block=\"kb-adv-heading4226_6b87a0-9a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_6b87a0-9a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_6b87a0-9a\">La marche \u00e0 franchir reste importante. En mati\u00e8re de transition \u00e9cologique par exemple, il faudrait investir entre 30 et 65 milliards d\u2019euros suppl\u00e9mentaires chaque ann\u00e9e en France pour parvenir \u00e0 tenir nos objectifs climatiques selon <a href=\"https:\/\/institutdelafinancedurable.com\/actualites\/plan-dactions-pour-le-financement-de-la-transition-ecologique\/\">les estimations publi\u00e9es par l\u2019Institut de la finance durable<\/a>, et la grande majorit\u00e9 de ces investissements devront \u00eatre r\u00e9alis\u00e9s par les entreprises (entre 20 et 40 milliards d\u2019euros).&nbsp;&nbsp;<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_0a7493-be, .wp-block-kadence-advancedheading.kt-adv-heading4226_0a7493-be[data-kb-block=\"kb-adv-heading4226_0a7493-be\"]{padding-top:10px;padding-bottom:10px;font-size:24px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_0a7493-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_0a7493-be[data-kb-block=\"kb-adv-heading4226_0a7493-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_0a7493-be img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_0a7493-be[data-kb-block=\"kb-adv-heading4226_0a7493-be\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_0a7493-be wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_0a7493-be\"><strong><strong>Les entreprises vertueuses sont les plus rentables<\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_db8aaa-75, .wp-block-kadence-advancedheading.kt-adv-heading4226_db8aaa-75[data-kb-block=\"kb-adv-heading4226_db8aaa-75\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_db8aaa-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_db8aaa-75[data-kb-block=\"kb-adv-heading4226_db8aaa-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_db8aaa-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_db8aaa-75[data-kb-block=\"kb-adv-heading4226_db8aaa-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_db8aaa-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_db8aaa-75\">On a commun\u00e9ment tendance \u00e0 penser que si les entreprises n\u2019investissent pas dans les activit\u00e9s les plus durables, c\u2019est parce que celles-ci seraient moins rentables que des investissements dans des activit\u00e9s plus \u00ab conventionnelles \u00bb. Or, <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0275531922000563\">une synth\u00e8se de la recherche \u00e9conomique<\/a> compilant les r\u00e9sultats de plus de 2 000 \u00e9tudes empiriques sur le sujet montre que, pour environ 90% des travaux de recherche, la meilleure prise en compte des enjeux environnementaux, sociaux et de gouvernance (ESG) a un impact nul ou positif sur la performance \u00e9conomique.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_59bb4d-84, .wp-block-kadence-advancedheading.kt-adv-heading4226_59bb4d-84[data-kb-block=\"kb-adv-heading4226_59bb4d-84\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_59bb4d-84 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_59bb4d-84[data-kb-block=\"kb-adv-heading4226_59bb4d-84\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_59bb4d-84 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_59bb4d-84[data-kb-block=\"kb-adv-heading4226_59bb4d-84\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_59bb4d-84 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_59bb4d-84\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/the-esg-premium-new-perspectives-on-value-and-performance\">Une enqu\u00eate men\u00e9e par le cabinet de conseil McKinsey<\/a> indique m\u00eame que les investisseurs seraient pr\u00eats \u00e0 payer environ 10 % plus cher pour acqu\u00e9rir une soci\u00e9t\u00e9 ayant une forte performance ESG, reconnaissant ainsi que l\u2019engagement conduit aussi \u00e0 cr\u00e9er de la valeur pour les actionnaires.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_c90cd2-6f, .wp-block-kadence-advancedheading.kt-adv-heading4226_c90cd2-6f[data-kb-block=\"kb-adv-heading4226_c90cd2-6f\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_c90cd2-6f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_c90cd2-6f[data-kb-block=\"kb-adv-heading4226_c90cd2-6f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_c90cd2-6f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_c90cd2-6f[data-kb-block=\"kb-adv-heading4226_c90cd2-6f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_c90cd2-6f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_c90cd2-6f\">Concernant l\u2019investissement dans des politiques de RSE, <a href=\"https:\/\/www.strategie.gouv.fr\/publications\/responsabilite-sociale-entreprises-competitivite\">un rapport de France Strat\u00e9gie<\/a> estimait qu\u2019elle <em>\u00ab procure un gain de performance en moyenne de l\u2019ordre de 13 % par rapport aux entreprises qui ne l\u2019introduisent pas (toutes choses \u00e9gales par ailleurs), en particulier quand elle rel\u00e8ve de l\u2019initiative volontaire et non de mesures contraignantes. \u00bb<\/em><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_de7968-e4, .wp-block-kadence-advancedheading.kt-adv-heading4226_de7968-e4[data-kb-block=\"kb-adv-heading4226_de7968-e4\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_de7968-e4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_de7968-e4[data-kb-block=\"kb-adv-heading4226_de7968-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_de7968-e4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_de7968-e4[data-kb-block=\"kb-adv-heading4226_de7968-e4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_de7968-e4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_de7968-e4\">Autrement dit, les entreprises les plus vertueuses et les plus engag\u00e9es sont plus rentables que les entreprises qui n\u2019ont pas fait ce choix. Elles d\u00e9montrent une plus grande capacit\u00e9 de r\u00e9silience \u00e0 long terme car plut\u00f4t que d\u2019attendre d\u2019\u00eatre contraintes \u00e0 \u00e9voluer sous le coup de normes et de r\u00e9glementations, elles prennent le parti d\u2019anticiper les \u00e9volutions de leur environnement et d\u2019y faire face de fa\u00e7on proactive. Elles prennent ainsi une longueur d\u2019avance sur leurs concurrents tout en am\u00e9liorant leur r\u00e9putation aupr\u00e8s de leurs clients et leur marque employeur afin d\u2019attirer et de fid\u00e9liser des talents.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_9ed966-ed, .wp-block-kadence-advancedheading.kt-adv-heading4226_9ed966-ed[data-kb-block=\"kb-adv-heading4226_9ed966-ed\"]{padding-top:10px;padding-bottom:10px;font-size:24px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_9ed966-ed mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_9ed966-ed[data-kb-block=\"kb-adv-heading4226_9ed966-ed\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_9ed966-ed img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_9ed966-ed[data-kb-block=\"kb-adv-heading4226_9ed966-ed\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_9ed966-ed wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_9ed966-ed\"><strong><strong><strong>Un imp\u00e9ratif : \u00e9viter le <em>green-<\/em>, <em>social-<\/em> ou <em>impact-washing<\/em><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_ff1169-ef, .wp-block-kadence-advancedheading.kt-adv-heading4226_ff1169-ef[data-kb-block=\"kb-adv-heading4226_ff1169-ef\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_ff1169-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_ff1169-ef[data-kb-block=\"kb-adv-heading4226_ff1169-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_ff1169-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_ff1169-ef[data-kb-block=\"kb-adv-heading4226_ff1169-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_ff1169-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_ff1169-ef\">Dans ce contexte, il n\u2019est pas surprenant de constater qu\u2019un v\u00e9ritable engouement s\u2019est cr\u00e9\u00e9 autour de ces notions, la mode de la RSE ayant progressivement laiss\u00e9 la place \u00e0 celle de l\u2019engagement et aujourd\u2019hui \u00e0 celle de l\u2019impact\u2026 avec parfois le risque de s\u2019exposer \u00e0 des effets pervers lorsque l\u2019engagement est uniquement per\u00e7u comme une opportunit\u00e9 de communication.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_ba80a8-2f, .wp-block-kadence-advancedheading.kt-adv-heading4226_ba80a8-2f[data-kb-block=\"kb-adv-heading4226_ba80a8-2f\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_ba80a8-2f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_ba80a8-2f[data-kb-block=\"kb-adv-heading4226_ba80a8-2f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_ba80a8-2f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_ba80a8-2f[data-kb-block=\"kb-adv-heading4226_ba80a8-2f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_ba80a8-2f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_ba80a8-2f\">Le groupe am\u00e9ricain de grande distribution Walmart en a par exemple fait les frais. Il a certes \u00e9labor\u00e9 un plan ambitieux pour accro\u00eetre son efficacit\u00e9 \u00e9nerg\u00e9tique et r\u00e9duire ses d\u00e9chets mais il a en parall\u00e8le multipli\u00e9 les condamnations pour <em>greenwashing<\/em> dans des affaires d\u2019information ou de publicit\u00e9 trompeuse (vente de produits en plastique pr\u00e9sent\u00e9s comme biod\u00e9gradables, distribution de produits textiles pr\u00e9sent\u00e9s comme issus de l\u2019agriculture biologique alors qu\u2019ils ne l\u2019\u00e9taient pas, etc.).<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_2d8679-7d, .wp-block-kadence-advancedheading.kt-adv-heading4226_2d8679-7d[data-kb-block=\"kb-adv-heading4226_2d8679-7d\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_2d8679-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_2d8679-7d[data-kb-block=\"kb-adv-heading4226_2d8679-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_2d8679-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_2d8679-7d[data-kb-block=\"kb-adv-heading4226_2d8679-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_2d8679-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_2d8679-7d\">Pour qu\u2019une politique d\u2019engagement soit efficace et suscite l\u2019adh\u00e9sion des salari\u00e9s et des autres parties prenantes, elle doit non seulement r\u00e9pondre \u00e0 une v\u00e9ritable probl\u00e9matique sociale mais \u00e9galement \u00eatre coh\u00e9rente avec les objectifs, la culture de l\u2019entreprise et ses pratiques. La t\u00e2che n\u2019est pas simple, en particulier pour les plus petites entreprises qui ont parfois du mal \u00e0 d\u00e9finir une strat\u00e9gie pertinente en raison de la complexit\u00e9 des enjeux et d\u2019un manque de moyens.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_1d9952-c5, .wp-block-kadence-advancedheading.kt-adv-heading4226_1d9952-c5[data-kb-block=\"kb-adv-heading4226_1d9952-c5\"]{padding-top:10px;padding-bottom:10px;font-size:24px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_1d9952-c5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_1d9952-c5[data-kb-block=\"kb-adv-heading4226_1d9952-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_1d9952-c5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_1d9952-c5[data-kb-block=\"kb-adv-heading4226_1d9952-c5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_1d9952-c5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_1d9952-c5\"><strong><strong><strong>Trois exemples inspirants d&rsquo;entreprises engag\u00e9es<\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_8d9870-87, .wp-block-kadence-advancedheading.kt-adv-heading4226_8d9870-87[data-kb-block=\"kb-adv-heading4226_8d9870-87\"]{padding-bottom:10px;font-size:20px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_8d9870-87 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_8d9870-87[data-kb-block=\"kb-adv-heading4226_8d9870-87\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_8d9870-87 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_8d9870-87[data-kb-block=\"kb-adv-heading4226_8d9870-87\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_8d9870-87 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_8d9870-87\"><strong><strong><strong><strong>1. Le groupe AGRICA, ou comment aligner ses engagements avec sa raison d\u2019\u00eatre<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_8ef11f-99, .wp-block-kadence-advancedheading.kt-adv-heading4226_8ef11f-99[data-kb-block=\"kb-adv-heading4226_8ef11f-99\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_8ef11f-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_8ef11f-99[data-kb-block=\"kb-adv-heading4226_8ef11f-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_8ef11f-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_8ef11f-99[data-kb-block=\"kb-adv-heading4226_8ef11f-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_8ef11f-99 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_8ef11f-99\">Sp\u00e9cialiste de l\u2019assurance-retraite, de la sant\u00e9 et de la pr\u00e9voyance pour les salari\u00e9s du secteur agricole, le groupe AGRICA a mis en place un programme destin\u00e9 \u00e0 am\u00e9liorer les habitudes de sant\u00e9 et la qualit\u00e9 de vie de ses salari\u00e9s atteints de maladies chroniques. La solution mise en place par l\u2019entreprise prend la forme d\u2019un suivi \u00e0 distance <em>via<\/em> des outils num\u00e9riques ainsi qu\u2019un coaching propos\u00e9 par des professionnels de sant\u00e9.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_76d1ce-48, .wp-block-kadence-advancedheading.kt-adv-heading4226_76d1ce-48[data-kb-block=\"kb-adv-heading4226_76d1ce-48\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_76d1ce-48 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_76d1ce-48[data-kb-block=\"kb-adv-heading4226_76d1ce-48\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_76d1ce-48 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_76d1ce-48[data-kb-block=\"kb-adv-heading4226_76d1ce-48\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_76d1ce-48 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_76d1ce-48\">Le b\u00e9n\u00e9fice de ce type d\u2019actions est attest\u00e9 par certaines \u00e9tudes \u00e9conomiques : K. Baiker, D. Cutler et Z. Song (2010) estiment par exemple qu\u2019aux \u00c9tats-Unis, pour 1 dollar investi dans des programmes de sant\u00e9 au travail, les entreprises enregistrent 2,73 dollars de gains par la r\u00e9duction de l\u2019absent\u00e9isme et 3,27 dollars de r\u00e9duction des co\u00fbts m\u00e9dicaux. Autrement dit, cette action qui s\u2019inscrit en coh\u00e9rence avec l\u2019activit\u00e9 de l\u2019entreprise, elle b\u00e9n\u00e9ficie directement aux salari\u00e9s et g\u00e9n\u00e8re \u00e9galement des externalit\u00e9s positives qui profitent \u00e0 l\u2019entreprise et \u00e0 la soci\u00e9t\u00e9 dans son ensemble.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_2c46c6-ab, .wp-block-kadence-advancedheading.kt-adv-heading4226_2c46c6-ab[data-kb-block=\"kb-adv-heading4226_2c46c6-ab\"]{padding-top:10px;padding-bottom:10px;font-size:20px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_2c46c6-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_2c46c6-ab[data-kb-block=\"kb-adv-heading4226_2c46c6-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_2c46c6-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_2c46c6-ab[data-kb-block=\"kb-adv-heading4226_2c46c6-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_2c46c6-ab wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_2c46c6-ab\"><strong><strong><strong><strong>2. <\/strong><\/strong><\/strong>Criteo mise sur la participation active de ses salari\u00e9s dans la d\u00e9finition de sa politique d\u2019engagement<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_cb08bd-74, .wp-block-kadence-advancedheading.kt-adv-heading4226_cb08bd-74[data-kb-block=\"kb-adv-heading4226_cb08bd-74\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_cb08bd-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_cb08bd-74[data-kb-block=\"kb-adv-heading4226_cb08bd-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_cb08bd-74 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_cb08bd-74[data-kb-block=\"kb-adv-heading4226_cb08bd-74\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_cb08bd-74 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_cb08bd-74\">L\u2019entreprise Criteo, sp\u00e9cialiste de la publicit\u00e9 en ligne, a mis en place une d\u00e9marche originale pour impliquer ses collaborateurs dans sa politique de RSE en les associant directement \u00e0 sa d\u00e9finition et sa mise en \u0153uvre. Le principe est simple : donner aux salari\u00e9s qui souhaitent s\u2019engager un espace et des moyens pour le faire.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_43f6e7-20, .wp-block-kadence-advancedheading.kt-adv-heading4226_43f6e7-20[data-kb-block=\"kb-adv-heading4226_43f6e7-20\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_43f6e7-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_43f6e7-20[data-kb-block=\"kb-adv-heading4226_43f6e7-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_43f6e7-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_43f6e7-20[data-kb-block=\"kb-adv-heading4226_43f6e7-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_43f6e7-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_43f6e7-20\">L\u2019avantage de ce mod\u00e8le est d\u2019offrir une grande libert\u00e9 d\u2019action aux salari\u00e9s volontaires et de leur permettre de voir rapidement les r\u00e9sultats de leurs engagements. La gouvernance de son programme de RSE, baptis\u00e9 Criteo Cares, repose sur des \u00ab Champions \u00bb, des promoteurs du programme r\u00e9partis dans tous les sites du groupe, et sur des comit\u00e9s qui veillent au bon alignement des engagements avec l\u2019activit\u00e9 et les objectifs de Criteo.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_0a9fa7-e2, .wp-block-kadence-advancedheading.kt-adv-heading4226_0a9fa7-e2[data-kb-block=\"kb-adv-heading4226_0a9fa7-e2\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_0a9fa7-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_0a9fa7-e2[data-kb-block=\"kb-adv-heading4226_0a9fa7-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_0a9fa7-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_0a9fa7-e2[data-kb-block=\"kb-adv-heading4226_0a9fa7-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_0a9fa7-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_0a9fa7-e2\">Gr\u00e2ce \u00e0 ce mod\u00e8le collaboratif, qui offre flexibilit\u00e9 et r\u00e9activit\u00e9, le groupe a mis en place des initiatives de m\u00e9c\u00e9nat individuel pour permettre \u00e0 chaque salari\u00e9 de soutenir des causes qui lui tiennent \u00e0 c\u0153ur, des formations de sensibilisation aux enjeux de d\u00e9veloppement durable ou \u00e0 l\u2019inclusion, la mise en place d\u2019une plateforme interne pour promouvoir des pratiques professionnelles plus respectueuses de l\u2019environnement, etc.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_ea45bb-fd, .wp-block-kadence-advancedheading.kt-adv-heading4226_ea45bb-fd[data-kb-block=\"kb-adv-heading4226_ea45bb-fd\"]{padding-top:10px;padding-bottom:10px;font-size:20px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_ea45bb-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_ea45bb-fd[data-kb-block=\"kb-adv-heading4226_ea45bb-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_ea45bb-fd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_ea45bb-fd[data-kb-block=\"kb-adv-heading4226_ea45bb-fd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_ea45bb-fd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_ea45bb-fd\"><strong><strong><strong><strong>3. <\/strong><\/strong>SEB : faire du d\u00e9veloppement durable un objectif \u00e0 toutes les strates de l\u2019entreprise<\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_5a7a7e-d1, .wp-block-kadence-advancedheading.kt-adv-heading4226_5a7a7e-d1[data-kb-block=\"kb-adv-heading4226_5a7a7e-d1\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_5a7a7e-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_5a7a7e-d1[data-kb-block=\"kb-adv-heading4226_5a7a7e-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_5a7a7e-d1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_5a7a7e-d1[data-kb-block=\"kb-adv-heading4226_5a7a7e-d1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_5a7a7e-d1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_5a7a7e-d1\">Le groupe qui fabrique en moyenne 200 millions de produits de biens de consommation chaque ann\u00e9e a lanc\u00e9 il y a pr\u00e8s de 10 ans une d\u00e9marche pour r\u00e9duire son empreinte \u00e9cologique en am\u00e9liorant ses process de la conception jusqu\u2019\u00e0 la fin de vie de ses produits.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_7386d7-7d, .wp-block-kadence-advancedheading.kt-adv-heading4226_7386d7-7d[data-kb-block=\"kb-adv-heading4226_7386d7-7d\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_7386d7-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_7386d7-7d[data-kb-block=\"kb-adv-heading4226_7386d7-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_7386d7-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_7386d7-7d[data-kb-block=\"kb-adv-heading4226_7386d7-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_7386d7-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_7386d7-7d\">Dans cette perspective, SEB a d\u2019abord proc\u00e9d\u00e9 \u00e0 une \u00e9valuation de son empreinte carbone en 2016. Ce bilan lui a permis de cibler ses actions sur l\u2019\u00e9co-conception afin d\u2019augmenter la dur\u00e9e de vie des produits, sur l\u2019utilisation de mat\u00e9riaux alternatifs ou recycl\u00e9s, sur l\u2019am\u00e9lioration de l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique des produits et de leur recyclabilit\u00e9.&nbsp;<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_517830-91, .wp-block-kadence-advancedheading.kt-adv-heading4226_517830-91[data-kb-block=\"kb-adv-heading4226_517830-91\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_517830-91 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_517830-91[data-kb-block=\"kb-adv-heading4226_517830-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_517830-91 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_517830-91[data-kb-block=\"kb-adv-heading4226_517830-91\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_517830-91 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_517830-91\">Le groupe encourage \u00e9galement l\u2019adoption de pratiques respectueuses de l\u2019environnement par l\u2019ensemble de ses collaborateurs, qu\u2019ils travaillent dans les usines, les bureaux ou les entrep\u00f4ts. Il a investi dans l\u2019optimisation de la gestion de l\u2019\u00e9nergie dans les b\u00e2timents, r\u00e9duit les d\u00e9placements des collaborateurs et incit\u00e9 \u00e0 une utilisation plus efficace des outils informatiques.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_e8c017-be, .wp-block-kadence-advancedheading.kt-adv-heading4226_e8c017-be[data-kb-block=\"kb-adv-heading4226_e8c017-be\"]{padding-bottom:10px;font-size:18px;font-weight:400;font-style:normal;font-family:'Public Sans';color:var(--global-palette6, #718096);}.wp-block-kadence-advancedheading.kt-adv-heading4226_e8c017-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_e8c017-be[data-kb-block=\"kb-adv-heading4226_e8c017-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_e8c017-be img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_e8c017-be[data-kb-block=\"kb-adv-heading4226_e8c017-be\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_e8c017-be wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_e8c017-be\">SEB projette ainsi de r\u00e9duire de 40% les \u00e9missions de gaz \u00e0 effet de serre par produit fabriqu\u00e9 d\u2019ici la fin 2023 (par rapport \u00e0 l\u2019ann\u00e9e de r\u00e9f\u00e9rence 2016) et de supprimer totalement les sous-emballages plastiques.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_6eb846-e0, .wp-block-kadence-advancedheading.kt-adv-heading4226_6eb846-e0[data-kb-block=\"kb-adv-heading4226_6eb846-e0\"]{padding-top:50px;padding-bottom:10px;font-size:20px;font-weight:400;font-style:normal;font-family:'Public Sans';}.wp-block-kadence-advancedheading.kt-adv-heading4226_6eb846-e0[data-kb-block=\"kb-adv-heading4226_6eb846-e0\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading4226_6eb846-e0[data-kb-block=\"kb-adv-heading4226_6eb846-e0\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading4226_6eb846-e0[data-kb-block=\"kb-adv-heading4226_6eb846-e0\"] .kb-adv-heading-icon{font-size:33px;padding-right:25px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_6eb846-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_6eb846-e0[data-kb-block=\"kb-adv-heading4226_6eb846-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_6eb846-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_6eb846-e0[data-kb-block=\"kb-adv-heading4226_6eb846-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><h2 class=\"kt-adv-heading4226_6eb846-e0 wp-block-kadence-advancedheading kt-adv-heading-has-icon has-theme-palette2-color has-text-color\" data-kb-block=\"kb-adv-heading4226_6eb846-e0\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fe_fileText kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><polyline points=\"10 9 9 9 8 9\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">   <strong><strong><strong><strong>Principales r\u00e9f\u00e9rences<\/strong><\/strong><\/strong><\/strong><\/span><\/h2>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_1e2edb-0f, .wp-block-kadence-advancedheading.kt-adv-heading4226_1e2edb-0f[data-kb-block=\"kb-adv-heading4226_1e2edb-0f\"]{padding-bottom:10px;font-size:16px;font-weight:400;font-style:normal;font-family:'Public Sans';}.wp-block-kadence-advancedheading.kt-adv-heading4226_1e2edb-0f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_1e2edb-0f[data-kb-block=\"kb-adv-heading4226_1e2edb-0f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_1e2edb-0f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_1e2edb-0f[data-kb-block=\"kb-adv-heading4226_1e2edb-0f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_1e2edb-0f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_1e2edb-0f\">&#8211;   Baiker K., Cutler D., Song Z., 2010, \u00ab&nbsp;Workplace wellness programs can generate savings&nbsp;\u00bb, Health Affairs, janvier.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_c6c094-bb, .wp-block-kadence-advancedheading.kt-adv-heading4226_c6c094-bb[data-kb-block=\"kb-adv-heading4226_c6c094-bb\"]{padding-bottom:10px;font-size:16px;font-weight:400;font-style:normal;font-family:'Public Sans';}.wp-block-kadence-advancedheading.kt-adv-heading4226_c6c094-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_c6c094-bb[data-kb-block=\"kb-adv-heading4226_c6c094-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_c6c094-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_c6c094-bb[data-kb-block=\"kb-adv-heading4226_c6c094-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_c6c094-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_c6c094-bb\">&#8211;   Bassen A., Busch T., Fride G., 2015, \u00ab&nbsp;ESG and financial performance: Aggregated evidence from more than 2000 empirical studies&nbsp;\u00bb, Journal of Sustainable Finance &amp; Investment, octobre.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_2ce66a-43, .wp-block-kadence-advancedheading.kt-adv-heading4226_2ce66a-43[data-kb-block=\"kb-adv-heading4226_2ce66a-43\"]{padding-bottom:10px;font-size:16px;font-weight:400;font-style:normal;font-family:'Public Sans';}.wp-block-kadence-advancedheading.kt-adv-heading4226_2ce66a-43 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_2ce66a-43[data-kb-block=\"kb-adv-heading4226_2ce66a-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_2ce66a-43 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_2ce66a-43[data-kb-block=\"kb-adv-heading4226_2ce66a-43\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_2ce66a-43 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_2ce66a-43\">&#8211;   France Strat\u00e9gie, 2016, \u00ab&nbsp;Responsabilit\u00e9 sociale des entreprises et comp\u00e9titivit\u00e9&nbsp;\u00bb, janvier.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_d37122-7b, .wp-block-kadence-advancedheading.kt-adv-heading4226_d37122-7b[data-kb-block=\"kb-adv-heading4226_d37122-7b\"]{padding-bottom:10px;font-size:16px;font-weight:400;font-style:normal;font-family:'Public Sans';}.wp-block-kadence-advancedheading.kt-adv-heading4226_d37122-7b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_d37122-7b[data-kb-block=\"kb-adv-heading4226_d37122-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_d37122-7b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_d37122-7b[data-kb-block=\"kb-adv-heading4226_d37122-7b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_d37122-7b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_d37122-7b\">&#8211;   Institut de la finance durable, 2023, \u00ab&nbsp;Plan d\u2019actions pour le financement de la transition \u00e9cologique&nbsp;\u00bb, mai.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_4e9b99-de, .wp-block-kadence-advancedheading.kt-adv-heading4226_4e9b99-de[data-kb-block=\"kb-adv-heading4226_4e9b99-de\"]{padding-bottom:10px;font-size:16px;font-weight:400;font-style:normal;font-family:'Public Sans';}.wp-block-kadence-advancedheading.kt-adv-heading4226_4e9b99-de mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_4e9b99-de[data-kb-block=\"kb-adv-heading4226_4e9b99-de\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_4e9b99-de img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_4e9b99-de[data-kb-block=\"kb-adv-heading4226_4e9b99-de\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_4e9b99-de wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_4e9b99-de\">&#8211;   McKinsey Sustainability, 2020, \u00ab&nbsp;The ESG premium: New perspectives on value and performance&nbsp;\u00bb, f\u00e9vrier.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4226_69aa04-24, .wp-block-kadence-advancedheading.kt-adv-heading4226_69aa04-24[data-kb-block=\"kb-adv-heading4226_69aa04-24\"]{padding-bottom:10px;font-size:16px;font-weight:400;font-style:normal;font-family:'Public Sans';}.wp-block-kadence-advancedheading.kt-adv-heading4226_69aa04-24 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4226_69aa04-24[data-kb-block=\"kb-adv-heading4226_69aa04-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4226_69aa04-24 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4226_69aa04-24[data-kb-block=\"kb-adv-heading4226_69aa04-24\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4226_69aa04-24 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4226_69aa04-24\">&#8211;   Vendredi, 2022, \u00ab&nbsp;Barom\u00e8tre de la RSE&nbsp;: Une acc\u00e9l\u00e9ration qui se fait attendre&nbsp;?&nbsp;\u00bb, 2<sup>\u00e8me<\/sup> \u00e9dition.<\/h2>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019urgence sociale et climatique n\u00e9cessite une mobilisation de tous les acteurs, et en particulier des entreprises. L\u2019engagement de ces derni\u00e8res en faveur du climat, de l\u2019insertion, de la r\u00e9duction des in\u00e9galit\u00e9s, n\u2019est pas seulement une pr\u00e9occupation pour les jeunes g\u00e9n\u00e9rations. Salari\u00e9s, consommateurs, investisseurs, citoyens\u2026 les attentes sont fortes dans toutes les sph\u00e8res de la soci\u00e9t\u00e9&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":4227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsabilite-societale"],"qubely_featured_image_url":{"full":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim.jpg",2062,1160,false],"landscape":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim-1200x750.jpg",1200,750,true],"portraits":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim-540x320.jpg",540,320,true],"thumbnail":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim-150x150.jpg",150,150,true],"medium":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim-300x169.jpg",300,169,true],"medium_large":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim-768x432.jpg",768,432,true],"large":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim-2048x1152.jpg",2048,1152,true],"qubely_landscape":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim-1200x750.jpg",1200,750,true],"qubely_portrait":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/labintersection.com\/wp-content\/uploads\/2023\/09\/pexels-marek-piwnicki-13327954-redim-140x100.jpg",140,100,true]},"qubely_author":{"display_name":"Intersection Le Lab","author_link":"https:\/\/labintersection.com\/index.php\/author\/intersection-le-lab\/"},"qubely_comment":8,"qubely_category":"<a href=\"https:\/\/labintersection.com\/index.php\/category\/responsabilite-societale\/\" rel=\"category tag\">Responsabilit\u00e9 soci\u00e9tale<\/a>","qubely_excerpt":"L\u2019urgence sociale et climatique n\u00e9cessite une mobilisation de tous les acteurs, et en particulier des entreprises. L\u2019engagement de ces derni\u00e8res en faveur du climat, de l\u2019insertion, de la r\u00e9duction des in\u00e9galit\u00e9s, n\u2019est pas seulement une pr\u00e9occupation pour les jeunes g\u00e9n\u00e9rations. Salari\u00e9s, consommateurs, investisseurs, citoyens\u2026 les attentes sont fortes dans toutes les sph\u00e8res de la soci\u00e9t\u00e9....","_links":{"self":[{"href":"https:\/\/labintersection.com\/index.php\/wp-json\/wp\/v2\/posts\/4226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labintersection.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labintersection.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labintersection.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/labintersection.com\/index.php\/wp-json\/wp\/v2\/comments?post=4226"}],"version-history":[{"count":15,"href":"https:\/\/labintersection.com\/index.php\/wp-json\/wp\/v2\/posts\/4226\/revisions"}],"predecessor-version":[{"id":4701,"href":"https:\/\/labintersection.com\/index.php\/wp-json\/wp\/v2\/posts\/4226\/revisions\/4701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labintersection.com\/index.php\/wp-json\/wp\/v2\/media\/4227"}],"wp:attachment":[{"href":"https:\/\/labintersection.com\/index.php\/wp-json\/wp\/v2\/media?parent=4226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labintersection.com\/index.php\/wp-json\/wp\/v2\/categories?post=4226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/labintersection.com\/index.php\/wp-json\/wp\/v2\/tags?post=4226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}